If you are a small business selling products or services, chances are you have your own website. Here are six website essentials you might be missing or not doing properly that could be costing you free potential leads and sales. Let's dive in!
In today's market, the amount of searches on mobile has gone up significantly. According to a report from hitwise, nearly 60% of all online searches are now carried out on a mobile device. Here is a breakdown of the numbers for a few industries that was collected from the report.
On top of this mobile search trend, it is important to note that 50% of local searches on mobile leads to visitors to a store within a day. So if you do not have a website or a landing page, you are missing out on a lot of potential leads and sales. And if you do have a website, make sure it works well on mobile devices.
Read more: Why does my website look bad on mobile
As a small business owner, there might be times where your phone number or email has been changed. Check your website to ensure that the changes made to your contact information is updated on your website as well. This is in addition to ensuring that your site is mobile friendly.
Statistics: According to Sagapixel, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Now that your website is mobile responsive and your contact information has been updated correctly, setup a google business profile. Having successfully setup your business profile, users can now search for your business online. Click on the image below to get started.
Statistic: According to Sagapixel, 58% of people search for local businesses on their smartphone daily
Once, you have setup your google business profile, its time to collect reviews. A simple and effective way to do so is to ask your customers to leave a review after they have consumed your service or made a purchase. Click on the image below to get started!
Statistic: According to Brightlocal, 75% of people age 35-54, read reviews on mobile browsers.
Once you have completed the previous steps, you might want to consider writing informative articles, ie blog posts on your website, that answers questions your potential customers/leads might have. By doing so, you
If you do not have the money to invest in a SEO agency/consultant, I highly recommend getting started on this free youtube course by Ahref's which explains the basics of SEO and how to get started.
Lastly, check that your website is user friendly. The following are some key things to look out for
With all these in place, you provide a pleasant browsing experience that users would like to come back to, increasing potential sales/leads.
So there you have it, 6 website essentials your small business can implement today to help grow your business.
If you need help in improving your current website's design, or have any questions regarding SEO, we will be more than happy to speak to you!
Cheers, Joshua
Can I create a landing page without a website
