When clients come to us and ask us, "How long should a landing be?". We often reply,"However long it needs to be..." Rather than focusing on just the length, we should ask yourselves if the landing page answers the following questions:
We will be using a informational product landing page that we designed for a client as a case study. Let's dive in!
The hero section is essentially the first piece of information visitors see when they click on your website. It is also know as above-the-fold content. To create a compelling hero section, you must
By keeping these 3 points in mind, you will ensure that the visitor knows exactly what it is you are offering and encouraging them to stay on your page.
Next, does your landing page have a product features section that explains your product offering? This section is crucial in
Include any high quality product images you might have to help your potential customer clearly understand what your product is about. Remember to keep your description clear and concise.
To further encourage users to take action, we need to have some sort of trust element inside our landing page. It could be in the form of testimonials, reviews or an about section.
Lastly, we need to have a strong call-to-action (CTA) section to compel users to take the desired action. To create a compelling CTA needs 2 things,
Whether its for lead generation or direct sales, using these questions will help guide you in creating a landing page that is long enough to
With the ultimate goal of increasing your conversion rate and thereby growing your business. I hope this article has answered your question of, "How long should a landing be?".
Speak to us today and we can draft up a plan together to create your landing page!
Cheers, Joshua
