Ever felt like your landing pages are more like a one-way ticket to nowhere, leaving potential customers stranded? Well, worry not, because we're about to embark on a journey to transform your landing pages into conversion powerhouses!
The average conversion rate for landing pages hovers around 2.35%... For pages ranking in the top 25% within their industry, that conversion rate increases to 5.31%!
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In this guide, we'll unravel the secrets to crafting landing pages that not only land visitors but also convert them into loyal customers. Get ready to sprinkle some conversion magic! ✨
Picture this: most of your potential customers are browsing on their smartphones. In fact, 92.3% of internet users access the internet using a mobile phone. So, when you're crafting landing pages, make sure they are mobile-responsive.
Remember, simplicity is key! Think Nike, Apple, and Coca-Cola. Their straightforward designs are not just iconic; they're effective. Less is more, my friend.
Tell people why your products or services are special and important. For instance, Coca Cola lets customers personalize their bottle wrappers. It's fun and makes people want to stay on their webpage.
Remember to make your headlines relevant to your product/services. Like Apple, they use "Store. The best way to buy the products you love." on their page with pictures of their products, making it a strong message to convince people to buy.
Tip: Click on the image below for chatgpt prompts to get started for free!
Make your CTA bright and clear. Use words like "Get Started" or "Download." For instance, Nike uses "EXTRA 30% OFF* " and " USE CODE: GEARUP". Keep it simple so people know what to do.
Choosing keywords for your business is easy. Think about words that make people do what you want (visit your site and submit a form). For instance,
1. If you sell roasted coffee, choose words like “roasted coffee” and “local coffee roaster.”
2. Make a list of these words in a spreadsheet.
3. Pick one word for each page on your site.
4. Don’t target different words on one page; focus on one and related words. For “local coffee roaster,” target words like “local coffee” and “coffee roaster near me.”
Tip: Click on the image below to watch this step-by-step youtube tutorial on how to do keyword research and more!
Once you pick a keyword, it's time to use it.
1. Start by putting it in your web page's title.
2. The page title is crucial for Google and other search engines. It's what shows up at the top of your page's result in search engine results.
3. Keep it short, around 65 characters, so search engines don't cut it off.
Remember, your brand name counts in the character limit.
Google and other search engines also check the web page's URL to figure out what's on the page. Make sure to use your keyword in the URL's slug.
For example,
1. If you sell coffee, a good slug could be: mycoffeecompany.com/texas-coffee-roaster.
2. Avoid making it too long and complicated, like: mycoffeecompany.com/coffee-texas-near-me....
Your page's meta description helps search engines and users understand what your page is about. Even though metadata isn't as crucial as it used to be, it still matters. Make the most of it by adding your keyword or phrase. Keep the description short, readable, and focused on your keyword or phrase. Remember, less is often more.
The H1 text is like the main title or big bold text at the top of your page. Google and other search engines pay extra attention to these words. Make sure your keyword or phrase is in the H1 text.
Using your target keywords in your content is crucial for on-page SEO. Why? It tells search engines that your page is really about the keyword and should show up in search results. Some say to use your keyword around 4-6 times to 10-12 times. The general advice is to write naturally and avoid overusing keywords.
Speed matters! Aim for a landing page load time under 2.4 seconds to keep those visitors hooked, reduce bounce rate and increase conversion!
One of the common factors for slow loading speed is large images. Compress images using tools like tinypng for free.
Tip: Click on the image below to to get started for free!
Caching makes your website load faster by saving copies of its files. It's like having a shortcut, so the server doesn't have to work as hard when someone visits your page.
You can do caching in different ways. Your hosting service can do it for you, or you can use free plugins like WP Optimize for WordPress.
Tip: Click on the image below to to get started for free!
There's also a free plugin called SiteGround Optimizer for WordPress. It has options that can make your site load up to 20% faster than other plugins.
Tip: Click on the image below to to get started for free!
Your website has CSS and JavaScript files. They can load in two ways: one at a time (synchronously) or all together (asynchronously).
Synchronous loading goes step by step, slowing down the page because it waits for each file. Asynchronous loading lets multiple files load at once, making your page faster.
For WordPress, use Autoptimize and Async JavaScript plugins together.
Tip: Click on the image below to to get started for free!
People trust people. So share what others say about your product. Let customers talk through reviews and stories. It's like a virtual high-five from happy customers.
So, there you have it — 6 tips for creating landing pages that convert! From mobile-friendliness to killer headlines, let your landing pages be the superheroes of your marketing campaigns. Implement these strategies, and watch your landing pages become the customer-magnet your business deserves! Happy converting! 🚀
If you have any questions regarding improving the conversation rates of your landing page, feel free to book a call with us!
Cheers, Joshua
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